PANTHÈRE DE CARTIER AT HARRODS
2020-10-26For the very first time, Cartier unveils an experiential installation dedicated to the iconic Panthère de Cartier in London’s renowned department store, Harrods.
Connected to the existing Cartier boutique and Cartier Avenue, the Panthère de Cartier experience will run from October 26th to November 27th, 2020.
A truly immersive experience, visitors will marvel through a captivating journey whilst exploring different rooms with unique elements narrating the Panthère de Cartier story.
Welcomed by Cartier bellboys upon arrival, visitors immediately dive into the Panthère universe surrounded by deep hues of emerald green — a nod to the animal’s piercing eyes, to discover the story of Jeanne Toussaint. A trailblazer, free spirit and style icon of the 20th century, Jeanne Toussaint was herself known as “La Panthère.” It is under her creative direction that the Panthère became a Cartier signature.
Continuing the journey through an Infinity Room featuring a mirrored tunnel with fully reflective surfaces, visitors are invited to discover the Panthère style from its inception in 1914, through to today’s latest creations.
In the following room, a show stopping 3D Panthère brings the feline to life through a myriad of sparkling lights, where visitors can take home bespoke Panthère de Cartier keepsakes including tote bags, posters and postcards. A new ‘touch & try’ space will offer the opportunity to try on pieces in the Panthère de Cartier studio, set up as the perfect backdrop for a memorable photograph.
