JOE MALONEY – SOME PICTURES
2012-11-26Although Joe Maloney’s work remains largely unknown to a greater public, he is one of the most important members of the group of artists who belong to the artistic movement called “New Color Photography.” Based on the exhibition title “The New Color,” an exhibition project by Sally Eauclaire at The International Center of Photography, New York in 1981, the term “New Color Photography” has become a recognized part of the art-historical canon. It describes exactly the sort of photography where artists deliberately use color as a form of artistic expression.
In his work, Maloney deals foremost with the perception of reality. The gradation of color plays a decisive role in this process. It is achieved through different exposure times and also partially by making use of a conversion filter. Both means are part of a greater artistic strategy, by which Maloney achieves to set himself apart from the historical and classical themes of advertising and amateur photography. Exposure times that can be several minutes long and the use of artificial light film for outdoor photography make it almost impossible for the viewer to determine the time of day at which Maloney has captured the moment, such as in “O’dells Spring Creek, Montana.” By using a conversion filter, Maloney furthermore achieves a color intensity and artificiality in his photographs, which emanate an air of the surreal. It is exactly at this point where Maloney’s artistic credo revels itself to the viewer. Like no other artist of his generation, Maloney counteracts the notion of reality by way of deliberate modification through color.
Opposite – East Branch, Delaware River, NY, 1989
Exhibition runs through till January 5th, 2013
Kai Heinze Berlin
Charlottenstraße 2
10969 Berlin
Germany
