Film : EXIT

LOUIS VUITTON – BEHIND THE SCENES

Posted on 2009-02-09

Following his acclaimed Spring/Summer 2009 ready-to-wear show for Louis Vuitton, Marc Jacobs knew exactly who he wanted to embody the spirit of the season: Madonna should be the face of Louis Vuitton’s Spring/Summer fashion campaign. The iconic pop star was photographed by her long-time creative collaborator Steven Meisel, the first time the influential fashion photographer has shot a campaign for Louis Vuitton. The chemistry between the two is evident as in a sepia-toned setting reminiscent of a Paris café in the Forties, with its zinc bar, bentwood chairs and air thick with smoke Madonna transforms into Marc Jacobs’ vision of the quintessential Parisienne, striking provocative poses in the season’s sexy short skirts, ethnic-inspired sandals and animal-print bangles. The first visuals show Madonna with the collection’s emblematic slouchy bags in Monogram canvas and Monogram-embossed leather.

“I wanted the campaign to be very bold, very sensual and very atmospheric. To carry off all these references and all this sophistication, we needed the ultimate performer and for me, that is Madonna ” says Marc Jacobs.

www.louisvuitton.com

ELEVEN MINUTES

Posted on 2009-02-09

It’s been two long years since the sharp-witted Jay McCarroll was dubbed “the next great American designer” on season one of reality TV’s Project Runway, and he’s anxious to finally show his first line of clothing. The feature documentary, Eleven Minutes, chronicles his year-long journey preparing his first independent runway show for New York’s Fashion Week in Bryant Park and the subsequent selling of his line to stores. The result is an in-depth, painfully raw and humorous exploration of the creative process and the constant conflict of balancing commerce with art, fame with talent, and reality-TV with actual reality.

www.jaymccarrolldocumentary.com

LOVE ME TENDER…OR ELSE!

Posted on 2009-02-02

“A gentle reminder from Agent Provocateur not to forget Valentine’s Day…” Featuring quite possibly the sexiest model we’ve ever come across Rosie Huntington-Whitley who will also feature in a forthcoming fashion editorial for Exit Spring/Summer 09.
This Valentine’s short film for Agent Provocateur essentially tells the story of a girlfriend getting revenge on her boyfriend after being stood up on valentine’s night. We’ve watched it several times over and promise never to stand up Miss Huntingdon-Whiteley unless she promises the same sort of revenge the young man in the movie recieves.

www.agentprovocateur.com

SLVR

Posted on 2009-02-02

The teaser film opposite builds anticipation for the forthcoming minimalist range from adidas SLVR dropping online in March, the adidas SLVR label’s key message is ‘Simply Perfect’. The range shows a timeless and considered design; one that conveys a minimalist character, yet is fresh and progressive. The collection includes apparel, footwear and accessories for both men & women. Shot by renowned photographer Mark Segal and art directed by Pietsch Lim. The film brings the new concept to life through strong yet effortless black and white visuals and a soundtrack by Say Hi (formerly Say Hi to Your Mom).

The adidas SLVR label launches globally in March 2009.

www.adidas.com

CK ONE

Posted on 2009-02-02

The new CK One ad lensed by Steven Meisel and features the talents of Allen Tsai, Anna Jagodzinska, August Templer, Cameron Russell, Caroline Ribeiro, Christina Kruse, Coco Rocha, Dennis, Gail O’Neill, Guinevere van Seenus, Guisela Rhein, Heidi Mount, Jamie Burke, Jamie Strachan, Jessica Miller, Johnny Zander, Joe Darcy, Kevin Flamme, Kirsten Owen, Linnea Russell, Liu Wen, Romulo Pires, Sacha Hanssens, Sessilee Lopez, Slater Davis, Travone Hill and Will Lewis.

www.calvinkleininc.com

‘SHADOW’ LOUIS VUITTON FILM BY FLY 16X9

Posted on 2009-01-26

A further look at the work of Fly 16×9, this time inspired by the fashion of Louis Vuitton, directed by Noam Griegst and featuring Milagros Schmoll from Trump models New York. We particularly liked the score from none other than Trentemoller.