CCY-3

Posted on 2009-02-23

Y-3s campaign for Spring/Summer 2009 disregards convention in favor of a fresh perspective on the world. It is a look at a synthetic reality, an exploration of peoples lives seen as a glimpse through the lens of omnipresent surveillance cameras. The accompanying Y-3 movie captures a mood of undiluted elegance, vibrancy and sophistication – the mood of Y-3.
Filmed by Darren Lew with the creative direction of Doug Lloyd, it reveals the verve of the Y-3 lifestyle where high performance meets high fashion.