YOHJI YAMAMOTO – THIS IS MY DREAM
2011-11-14Notoriously private Japanese fashion design icon Yohji Yamamoto lets his guard down in an exclusive, intimate short documentary film about life and the creative process, from Tokyo to New York.
A perfect emblem of Yamamoto’s drive for innovation, the Y-3 label -one of eight distinctive lines the designer oversees- has created a new category in fashion since its introduction in 2002. Born out of a desire to merge Yamamoto’s craftsmanship with adidas’ technical prowess, Y-3 has come to be recognized as the future of sportswear, and it is the backdrop against which the film unfolds.
The documentary tracks Yohji Yamamoto and the global team working on the collection, casting, styling, show production, PR and communication for a short period of time during the Summer and early Autumn of 2009. Beginning with the finalization of the collection and styling for the show in Tokyo, followed by his arrival in New York City to oversee the final touches for the presentation of Y-3’s Spring/Summer 2010 collection, the documentary turns an intimate eye on Yamamoto during fittings, model castings, guitar-playing, philosophical musings, and interactions with his staff and the global team bringing his ideas to life.
