SWATCH URBAN EXPRESSION
2013-08-05Swatch revels in street culture, bright lights and the rhythms and noise from cities across the world in its latest Autumn / Winter collection. Inspiration behind the new range comes from colourful murals and expressive artwork often found on streets; flamboyant prints and quirky slogans can also be found in the designs from Urban Expression.
Highlight include GENERATION 27 which nods to the popular notion of the 27-hour day, variously said to be the number of hours it takes a man to do what a women accomplishes in 24, or the extra-long day a woman creates by doing several things at once. Urban legend also has it that 27 is in fact a reference to the exclusive – 27 Club, whose membership is apparently limited to musicians who have died at the age of 27, among them Brian Jones, Jimi Hendrix, Janis Joplin, Kurt Cobain, Amy Winehouse.
