SLVR
2009-03-09We’ve been hyping up the new clean minimal SLVR collection from adidas for a while now and today its finally ready for the drop.
The adidas SLVR Label’s key message is ‘Simply Perfect’. It reflects the new label’s connection to adidas as well as the values of all SLVR products. SLVR shows consistency, is contemporary, inclusive and honest, and will always strive to exceed expectations using a unique approach in craftsmanship.
The SLVR range shows a timeless and considered design; one that conveys a minimalist character, yet is fresh and progressive. adidas SLVR Label will be available in stand alone stores in Paris, New York, Miami and Los Angeles. In Paris and Beijing, SLVR will also be represented at the new adidas Brand Centres. In Moscow and Berlin SLVR will be on hand in their respective Sport Performance Centre stores.
