#DIESEL FW14 SHOW

Posted on 2014-04-09

The show and the collection are built upon three of the timeless ‘Diesel Icons’: Leather-Rock ‘n’ Roll, Denim and Military-Utility. These three pillars are intrinsic to Diesel and are a part of the foundations of the brand today. They also structure the proceedings of the event, moving from the multiplicity of black and red leather looks of the first section, to the new innovations and experiments in denim of the second, to the military meets street-style of the third section. Each encompasses a view of the past and a route to the future for Diesel. Capturing the youthful spirit of the brand and its distinct take of ‘Italiano-Americana’, as well as a nod to late nineties London nightlife, it is the global language of ‘alternative style’ that is explored in the show, both inspired by and inspiring for Diesel.

Each section is interspersed with a film by Formichetti’s long-time collaborator, the photographer and digital pioneer Nick Knight, and features professional dancers, including the choreographer and former Royal Ballet principal Ivan Putrov. There is a special live performance by another, newer Formichetti collaborator, Brooke Candy. Presenting her latest single Opulence, Miss Candy takes to the stage before the show finale.

“This collection is a foundational collection. We are re-looking at our iconic pieces and the themes and spirit of Diesel; looking at what we essentially are and what we stand for, and then looking at where we are going to…”

Nicola Formichetti, Artistic Director of Diesel

www.diesel.com