ALWAYS DO WHAT YOU SHOULD DO X ADIDAS

Posted on 2024-03-11

Championing Always Do What You Should Do’s background and community ties to the world of skateboarding, surfing, and “telling your friends you love them,” the brand is paying homage to the Superstar silhouette with the main elements highlighted on the insole, tongue and outer sole.

The sneaker’s upper is also constructed with sustainable synthetic leather, featuring a standout puffy tongue with Always’ customary @sun logo. A high-vis reflective heel tab with interchangeable lace options is then included to play further on ADWYSD’s brand ethos and a map of New Zealand proudly features on the gumsole.

alwaysdowhatyoushoulddo.com
www.adidas.co.uk