NEW BALANCE – CITY OF GOLD 574

Posted on 2014-03-31

South African sneaker boutique, Shelflife, and local designer, Dr.Zulu have teamed up with international sneaker brand New Balance for a collaborative project: the New Balance x Shelflife x Dr.Z “City of Gold” 574.
The graphics also make reference to the formidable “Parktown Prawn” king cricket. Specific to the Johannesburg region, the Parktown Prawn has grown into a cultural icon due to its aggressive nature and the urban legend of it’s indestructibility .

Two additional design elements have been worked into the sneaker; with the yellow and grey colourway reflecting the colours of the local train system, as well as a stylized diamond symbol that mimics the graphics of traditional African tribal artworks.
Boasting a collection of premium extras, the “City of Gold” 574 package comes with two interchangeable velcro options for the ‘N’ logo, a spare pair of black laces, a canvas carry bag and a rubber prawn keying.

www.newbalance.com
www.drzulu.com
www.shelflife.co.za