Posted on
2012-08-13
Adidas joined forces with frequent collaborators Crooked Tongues to host a night celebrating classic running shoes, the sneaker culture and good music with some free drinks, assuring things were flowing smoothly. The accompanying audio background was provided by London-based music collective Livin’ Proof who offered an eclectic selection of the best of hip-hop sounds in the past twenty years, ranging from DMX, Warren G, A$AP Rocky, Kendrick Lamar, just to name a few. The celebration was a worthy conclusion of a remarkable #adidasundeground’s ambitiously unique event series that celebrated and honored the close cultural relationships between sports, music, fashion, and arts.
adidasunderground.com