ABSOLUT RIO
2014-05-14In celebration of an exciting summer of football, Absolut vodka introduces a new limited edition bottle – Absolut Rio.
To celebrate the very best of Rio de Janeiro, Absolut collaborated with the visionary Brazilian designer Oskar Metsavaht to transform the bottle by paying tribute to the essence and exceptional nature of the people of Rio de Janeiro, the ‘cariocas’.
When creating the art for the special edition bottle, Metsavaht drew his inspiration from his own photos of Ipanema and brought the essence of the city’s universe of image and iconography to the world of Absolut. These typically carioca elements sum up Rio de Janeiro: sand, the sidewalk of Ipanema and the Dois Irmãos Mountain.
With a flavor mixture that goes way beyond exceptional, the taste of Absolut Rio includes a combination of tropical fruits – orange, mango and passion fruit.
