#ADIDASUNDERGROUND: ROLLAPALUZA – DAY 1
2012-07-31The crew from adidas have transformed an unassuming warehouse space within the Shoreditch area of London as a means to play host to both locals and travelers looking for a nice change of pace from the other chaos that has hit the city.
While athletes are right at this moment prepping for various games, a unique competition began to take shape last night in Shoreditch, as the #adidasunderground-hosted event kicked off a bout of two-week-long festivities with a little bit of Rollapaluza Roller Racing madness.
Rollapaluza pits two stationary bicyclists together in a head-to-head round to see who is the fastest. With plenty of drinks to go around, music turned up, and no shortage of cycling camaraderie, the first day of #adidasunderground has set a good trajectory for what can be expected from the ongoing events.