ABSOLUT X BAMBI
2017-10-16Bambi is delighted to have been chosen as one of seven artists to produce a unique artwork for Absolut Vodka’s recently launched global campaign, Create A Better Tomorrow, Tonight.
Absolut have long been champions of the creative arts having worked with world class artists and designers including Andy Warhol, Keith Haring and Tom Ford.
Create A Better Tomorrow, Tonight represents their latest artistic collaboration with renowned street artist Bambi chosen as one of seven talented and established artists asked by Absolut to create a socially aware design for their campaign.
Gaia Gilardini, Global Communication Director, recently said when discussing this campaign “Absolut has always believed in the power of creativity to spark progress in the world, and that’s something we want to bring to life in everything we do.”
Keen to highlight environmental issues and climate change, Bambi’s Absolut piece entitled, More Ice, features a polar bear and a female Inuit in traditional clothing sharing a kunik (Inuit kiss), an act involving two individuals rubbing noses, a symbol of love and connectivity. A single polar bear precariously hangs onto a melting chunk of ice above the pair.
Bambi says of this collaboration “Absolut is such an iconic brand that has long been involved with the creative arts and social campaigns like Create A Better Tomorrow, Tonight. Climate change is one of our biggest challenges, and works like this I hope help remind people it’s an ongoing and pressing issue.”
