ABSOLUT – #ELECTRIKLONDON
2015-11-13On 19 November 2015 Absolut hosts #ElectrikLondon, a hyper sensory, mixed reality exploration into the future of nightlife, curated alongside design studio Marshmallow Laser Feast and independent record label R&S Records. Absolut will take guests on a 360° journey where physical space is transformed using virtual reality to challenge what audiences expect from a night out.
Wrapped in LED projections, the Electrik Room will come to life with tailored DJ sets by Leon Vynehall, Lone, Space Dimension Controller and Moiré. The LED wall projections will be motion reactive – responding to sound and mood over the night. Virtual reality headsets will transport guests into another dimension, transforming perceptions of nightlife, and raising questions of reality in the digital age.
Absolut’s ambassador and mixologist Rico Dynan will create a series of experimental drinks which will act as an introduction to each experience. They include the Coffee Tonik, Absolut Mule and the Electrolyte, created using Absolut, Coconut Water, Lime Juice, pineapple syrup, blue curacao.
#ElectrikLondon is part of a series of Absolut Nights events taking place across the globe and is inspired by the launch of Absolut’s latest limited edition bottle, Absolut Electrik; a twin bottle release available in electrik blue and silver, with semi-transparent coating creating see-through reflections.
Available at Selfridges and Harvey Nichols, RRP £21.99.
#ElectrikLondon Event –
Bankside Vaults
Blackfriars
1 Invicta Plaza
London
SE1 9UF
19 November 2015, 8pm – 1am
