XU ZHEN – XUZHEN SUPERMARKET
2017-10-30Xu Zhen (b. 1977) is known for his wry and provocative appropriations of the tropes of advertising, distribution, and consumerism. This project, which has previously been presented in Shanghai, Singapore, New York and Miami, takes the form of a functioning supermarket. Visitors to the store, located in the ground-floor ‘Shop’ space at Sadie Coles HQ, are invited to buy from continually-restocked rows of packaged goods from China – all of them completely authentic, and all completely empty.
Playing out the artist’s interest in capitalist products and processes, XUZHEN Supermarket occupies an unlikely space between installation art and commercial food production. Inviting viewers to invest in empty shells – containers bereft of substance or use value – the venture offers a critique of the often-destructive nature of global capitalism – its relentless cycles of supply and demand, brute logistics and mass consumption, and the aesthetic guises it assumes through branding and packaging. There is also a satirical metaphor, in the hollow vessels, for the international art market and its arbitrary ascriptions of value.
Exhibition runs through to November 4th, 2017
The Shop
62 Kingly Street
London W1