MMM – 20 YEARS
2009-03-16Following his studies at the Antwerp Academy and his work as an assistant to Jean-Paul Gaultier, the Belgian Martin Margiela founded Maison Martin Margiela in 1988. The firm’s 20th anniversary is the reason for this exhibition. Maison Martin Margiela is based in Paris and designs fashion that rebels against the industry’s constraints while also commenting on these.
Maison Martin Margiela’s (MMM) approach differs in many ways from what is usual in the fashion trade. Rather than engaging in the personality cult like other fashion houses, MMM functions according to the principal of incognito: In order to focus the attention solely on the company’s products, Martin Margiela does not even appear in public at fashion shows and does not publish his portrait. MMM gives interviews in the first person plural either by e-mail or fax. It is unusual and uncompromising to remain incognito in a field in which many fashion designers behave like stars whose personal appearances provide almost as much as an incentive to buy as their creations. At MMM it is not the designer who is in the spotlight but the product.
The exhibition runs from the 20th of March to June 1st, 2009
Haus der Kunst
Prinzregentenstraße 1
D 80538
München
