FRED PERRY X JAMIE REID BLANK CANVAS
2014-03-14Fred Perry announces a new Blank Canvas, 3 shirt collection with iconic British artist Jamie Reid.
A Short Sharp Shock is based on an artwork from 1987. Reid has applied his trademark ransom note cut-out letters to a black and champagne Original Twin Tipped Fred Perry shirt. The phrase was originally used in Gilbert and Sullivan’s 1885 comic opera The Mikado which later became popular in music and symbolizes Reid’s connection to the punk movement. The shirt is finished with a bronze embroidered Laurel Wreath and will have a white screen printed Jamie Reid signature on the hem including Reid’s signature OVA symbol.
The second shirt features an image of Liberty that predates Jamie’s significant work with the Sex Pistols and is inspired by his time at Suburban Press, the anarchistic publishing house co-founded by Reid. The image was later used in a 1980s campaign promoting home taping and recording of music as celebrated in a song by new wave band Bow Wow Wow created by Malcolm McLaren- Out of the Dross, Into The Age Of Piracy. Boudicca appears to shake her spear at the Houses of Parliament; symbolizing Reid’s uprising to order and the establishment.
The third shirt Time for Magic showcases some of Reid’s more recent work. The Hare is a symbol of free thinking. A screen-print of The Hare and a bronze embroidered ‘Time for Magic’ covers the back of the black Fred Perry shirt while the front shows a white screen print with bronze OVA embroidery.
All 3 shirts will be sold exclusively from 14th March at all three Dover Street Market locations before being made available in all Fred Perry Laurel Wreath shops and online at www.fredperry.com from Saturday 22nd.
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