VOLVO CONCEPT UNIVERSE
2011-04-18Volvo’s new luxury car is revealed!!!
April 19th, at the Shanghai Auto Show, Volvo Cars visualises a masterpiece of Scandinavian design, inspired by Chinese philosophy.
Concept Universe is Volvo’s most luxurious creation ever, and the brand’s answer to the question: “What is a beautiful car?” With this sculptural and luminary design study, Volvo wants to test a possible new design direction for the brand. “Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time,” says Peter Horbury, Vice President Design at Volvo Car Corporation. “We will compete with the best with our unique kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication.”
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